We’re not just a branding agency Richmond VA
Come by our branding agency in Richmond VA, and we’ll help you brainstorm creative ideas for your next product or service launch.
From messaging to design to execution and support, our team executes a process that will ensure that your goals are met at every stage of the process. Our branding agency in Richmond VA helps companies of all sizes to further perfect their brand strategy, brand identity and their brand delivery. Below is a list of what we have to offer.
BRAND IDENTITY & ADVERTISING
Logos – Custom Design Elements
Focus groups are used to acquire feedback regarding a new product or a new brand, as well as various topics in the field of business marketing. This is helpful for new companies that are planning to break into the market. It helps determine the best course of action as well as testing it before it is launched. The findings of focus groups is priceless and provides insight into the potential market acceptance of the brand or product.
Our designers are committed to making your company’s logo stand out from the crowd. We make logos the are successful and that bring in more business. Already think your logo is the best it could be?
Your company logo is your company’s face to the world. It’s one of the first things someone will see when they visit your website or look at your product packaging. A unique logo is one of the main ways people remember your company. It should link your website with your marketing materials. It should give those who see it a feeling for what your company does just by looking at it. It should give people a sense of trust in your company.
Strategic Advertising Programs
The Strategic Advertising Program is comprehensive, covering every aspect, from goals to measurement. You can customize the program to a size that fits your budget and needs. The program is broken up into 3 main parts:
1) What do we want to accomplish? Our objectives or goals.
2) How will we reach those goals? What will we do, and what will it cost, to achieve our objectives.
3) How do we measure results? How do we determine whether we have accomplished our objectives?
Professional graphic designs can be integral in establishing and maintaining a successful business. You want your company to make a great first impression on clients, vendors and other entities. Cheap looking design will cast an unfavorable light on your business. It can also be difficult to break the impression that your company cannot afford professional design.
Our Graphic Designers are highly skilled and have years of experience. They have studied at some of the highest rated art schools in the country and have a keen eye to good design and to what is current.
Infographics have become widely used among all industries in both digital and print. They are a clear, effective and artistic way of presenting information without losing the attention of the viewer. They are visually-friendly, entertaining and educational tools. These days, people are constantly inundated with information and attention spans are decreasing by the second. It can be extremely difficult for people to navigate through countless lines of content. Infographics allow people to digest information much easier through visual data, charts and statistics. With the proper use of color and design, information can be transformed into attention-grabbing, visually appealing graphics.
Brand Color Analysis
We research your brand and come up with a consistent color palette that represents it the way it should be.
Your logo and brand colors create that key first impression. Research has shown that different colors provoke different responses in people. We use this psychology of color to help determine the right color palette that speaks directly to your target audience and stimulates a specific emotional response.
Messaging & Positioning
In addition to perfecting your image, we also take perfecting your message just as seriously. We research your industry and your target market to determine the best, most effective way to reach and speak to your target market.
We offer bi-annual and annual integrated marketing campaigns that combines the efforts of all mediums. This includes print, digital, broadcast, direct marketing, email and more. We plan out and schedule multiple stages in the campaign to ensure that the message is consistently received by the maximum number of people in the target market.
With social media and our online presence playing a huge role today in the success of our businesses, it is more important than ever to be seen often and in the best possible light. You should actually be looking at photography as a way to share your brand and to show ‘the face behind the business.’ When customers look at your business online, they are also looking at who you are and how you conduct business. People hire and do business with the person, not the company and today – your online profile and appearance means more than ever.
Creative Content Writing
Today, relevant content is king. Our writers have decades worth of writing experience in both the corporate world and the agency world. They know what it takes to keep your customers interested in what you provide. Keeping your content interesting, relative and entertaining assures your audience will continue to visit your website. Relevant blogs, written on your behalf, can significantly increases traffic to your website.
Before we start developing your website, it is imperative to first establish the content strategy for your site. We start by determining what pages to include on your site and how to introduce further information to your visitors. We then use competitor analysis, keyword research and market research to identify what type of content your website visitors will most likely want to see.
WEBSITE DEVELOPMENT & ONLINE STRATEGIES
Custom Website Designs + More
Your website is your lifeline to business. Most people will research you online before ever seeing your physical location. A well-designed website will absolutely bring more credibility to your business and increase sales. A well-designed digital sales funnel that includes SEO, SEM, pay-per-click advertising and website management will increase lead generation opportunities. It is live 24-hours a day and provides a way for potential customers to find and research your company. It also offers unlimited reach to potential clients all over the world that are searching for information about your company, products and services. It’s how you sell your products and services directly online and gives your customers a way to contact you personally to provide feedback.
Web Design is the customer-facing part of the website – how it looks. Web Development is the back-end of the website, what makes it work – the programming and functionality of each page. In addition to perfecting how your site looks, we also put a great deal of focus on how the site works, the customers’ experience and keeping the site running effectively.
Responsive Web Design
In today’s mobile world, Responsive Web Design is more important than ever! Your website needs to load perfectly regardless if it’s being viewed on desktop computers, laptops, tablets or smart phones. This is done through re-adjusting or re-alinging content, images, videos and sidebars in order to be contained within the device screen size.
Having an e-Commerce website can be a great competitive advantage for your business. It expands your geographical and customer reach while showcasing your products. Having an e-Commerce website that is user-friendly is extremely important in generating sales. You will also be able to easily change your promotions and view sales and real-time data on your products or services.
You’ve probably noticed that most up-to-date websites have large image areas with messaging on them at the top of the homepage. These are called “sliders”. A slider is the first thing your audience will see when they go to your website. The importance of a well-designed slider with the correct messaging is an absolute must for a successful online business. It is also recommended that you have multiple sliders that do not get stale. Your messaging and slider images should change periodically with promotions and announcements.
Instead of separating payments to another company for hosting, we offer it for your convenience. In order to publish a website online you need to host it. A web host is where all of your website’s pages are stored based off your IP address. The host makes those pages available to computers connected to the internet. Hosting is important because it is the only way for anyone to see your website. Our website hosting package is competitive to other hosting services. Contact us today to get pricing.
It is important that your website remains current with the times and trends and takes advantage of new technology and online opportunities. If done well, redesigning your website can result in a high return on your investment. With technology advancing faster than ever, many website platforms and content management systems haven’t kept up. If you’ve got an older website, not only do you look outdated and unprofessional, but you are also more vulnerable to security breaches and hacks. Not only that, but your website is most likely not mobile-friendly. By having your website redesigned to a more current, flexible and progressive platform, your site will be able to adapt with evolving technology and maintain greater security.
A Landing Page is where you drive your highly targeted marketing efforts via marketing campaigns, social media, ads, emails or SEO links. The Landing Page is used for lead generation and informational purposes. The use of Landing Pages is also an extremely effective way to track your marketing ROI.
Microsite’s are similar to Landing Pages as far as how they work and how you drive traffic to them. However, Landing Pages are usually a single page while Microsites can be outfitted with multiple pages and varying functionality. It can act as a hub of information and even resemble a full website and is more valuable when it comes to SEO/climbing search engine rankings than Landing Pages.
SEO & Ad Words
We start out with a month-long Google AdWords Assessment to determine if Google’s Pay-per-Click Ads are a smart choice for your business. We then review the results of the Assessment with you and determine a budget that works for you and your business and offer AdWords account management. We work with you and don’t lock you into a long-term contract. It’s your call whether you increase, decrease, pause, restart or terminate your ads at anytime.
Online Ad Design
Online marketing has become more important than ever because people are spending more time online than ever before. Your business needs to have a presence and be reachable where the people are… and they are all online!
The design of this presence along with the message, placement and call to action are all essential to successful online ad campaigns with higher click-through rates and higher conversion rates.
Your website shouldn’t take over your weekend or become your second job. We have packages designed for both the size and needs of your company. If you decide to go with our website maintenance package we will be able to make any changes, large or small, to your website as often as you need. This includes updating sliders to stay relevant and up-to-date, tune-ups, security control, database backups and much more.
CUSTOM MARKETING MATERIALS
Collateral For Company Promotion
Annual Report Design
Branding/graphic elements are used as a main tool in Annual Reports, playing an essential role in communicating a message. In such detailed documents as Annual Reports, professional layout and graphics offer a visual break that can be key to whether the document is read or discarded.
Catalogs & Brochures
Catalogs and Brochures are among the best offline marketing tools that will affect the purchase decisions of your consumers. The quality of your brochure and catalog material and its design and content can add to your business list. The more appealing the piece, the more attention it receives, hence the more attention your business receives. We strive to explain your offerings in the simplest and clearest manner while utilizing these inexpensive tools to help sell your business.
Flyers & Rack Card Design
Some people are not in love with online marketing and will not be visiting your website or your Facebook page. You need to give them printed materials. You need to offer tools they use. This is why flyers and rack cards can be incredibly important. If you can walk into a business and have 30 seconds with the owner, hand them a gorgeous flyer or rack card which explains your service. This provides a call to action on their part. They are easily and quickly produced, versatile and affordable and are easily distributed with a large reach.
Your Package Design is where many people will first come in contact with your brand and you don’t want to waste that initial impression. This is why good design is so important in packaging. Inferior material reflects poorly on you and your business.
Content Marketing builds the audience that builds your business through creating and sharing valuable content which in turn attracts and converts prospects into customers, and those customers into repeat customers. Well executed Content Marketing educates and informs people so that they get to know, like and trust your brand enough to do business.
Banners are extremely effective tools for both indoor and outdoor advertising when designed to grab the customers’ attention at just a glance. It is one of the most cost-effective forms of outdoor advertising there is and provides a broad coverage and targeted market reach while being capable of weathering the elements. They are perfect for generating repeated exposure, delivering your message over and over again.
Trade Show Material Design
Trade Show displays are one of the most popular display options at trade shows and seminars. They create credibility and a sense of professionalism and they are easy to travel with and take up very little space. In addition to the display design, we also create collateral that compliments the overall brand and display area.
Postcards & Direct Mail
Direct Mail is one of the most effective forms of marketing and advertising – it is also one of the cheapest! However, it is critical to understand the importance of a well-designed piece, so your card is not discarded as junk mail before it is noticed. We position our Direct Mail pieces as a targeted sales tool in addition to increasing your brand awareness with the ability to measure the results without any complicated analytics. They are also extremely effective because they are delivered directly to customers’ and prospects’ hands; they are virtually guaranteed to see and read your message while providing reliable returns with negligible cost.
Charts & Diagrams
Charts and Diagrams play an extremely important role in displaying information in a fashion that is quick and easy to comprehend. They are a great way to help us visualize complex processes or make quick comparisons.
We develop custom icons to meet your specific needs whether that be for desktop applications, web use, print materials or all three. Your icons will be designed to flow with the design and color scheme of your brand.
Strong Coupon Design is an integral component in building loyal customers by rewarding them. It plays an important role in saying thank you and making your customers feel special while staying true to your brand image.
ON GOING SUPPORT
Let Us Do The Hard Work For You
SEO & SEM
Strong Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are imperative in this day and time with the vast majority of people using search engines (Google, Yahoo, Bing and others) to search for information, reviews, opinions, products and services BEFORE they make a purchase or commitment. SEO and SEM increase your brand awareness and visibility, increases your targeted traffic and improves your conversion rates. Strong, quality SEO and SEM typically runs anywhere from $2,500 – $15,000 per month. The high cost is due to the fact that to get true quality results, there needs to be continuous/daily work performed. The cost shocks new business owners since it is the majority or even more than their marketing budget – but if their business relies on online conversion, it is a MUST.
Direct Mail Campaigns
Direct mail is an important element of multichannel marketing. But before your message hits the mailbox, it needs to be created, printed, inserted, assembled, stored, addressed and delivered—intact, on time and to the right address. We piece everything together with seamless coordination so your printed mail or promotion is sent to the right person with the right message at the right cost.We work with industry-leading printers and mailshops to manage the complete production process to ensure that you receive the maximum impact from your print promotions. From front-end strategy to back-end reporting, we make sure your mailings deliver a memorable customer experience with measurable results.
Blogs are no longer a marketing elective. As the hub of your social marketing strategy, they’re a business requirement. Your clients demand top-notch industry content and that’s exactly what we deliver. No recipes, no fluff – just powerful content that resonates with readers and drives them to action.
We work with industry-leading printers and manufacturers to manage the complete print production process from pre-press to post to ensure that you receive the maximum impact from your print promotions. We can manage basic printing needs like business cards to full level commercial production and freight. We also can handle your magazine, catalogs and books.
Photography / Video Production and Editing
Part of updating your content is updating the imagery and videos on your website and social media pages. River City can handle any kind of shoot you need – whether it be as simple as a photo shoot for a new product or a full-scale professional commercial with actors, sets and special effects.
River City offers traditional and online media research and planning. We have the capacity to handle local and regional media buys and can even offer national and international media placement.