LOGO DESIGN IS A PROCESS
When we design a logo, we incorporate the brand message into each phase. First, we study your industry, competitors and customers. We use those results to help generate initial ideas and concepts. Then, we consolidate those ideas into a solid selection of creative directions so we can begin the concept sketching phase. The client is presented with the first round of concepts once the sketches meet our internal approval process.
Your brand identity and logo design is your first impression.
Your logo is your company’s face to the world. It’s the first thing people see when they visit your website or your social media page and it’s the only thing they might remember about your product. A sleek, professional logo design is one of the most impactful ways to get people to remember your company. It should work well on your website as well as your business card.
In addition to your logo, you should have a unique set of brand standards or guidelines to go with it. These guidelines should be given to all employees and vendors who apply your brand to anything. They should be followed as strict instructions on the usage of the logo, approved fonts to use and the exact specifications to match each of your brand’s colors. This helps ensure that your brand appears consistently, anywhere and everywhere it is seen.
Yes, logos really are that important!
Your branding should give people a feeling for what your company does the first time they see it. You want to give people a sense of trust in your company, at just a glance. You want them to feel like they are dealing with the area’s top professionals in the industry, prior to ever meeting you.
At River City, we live for branding! To see an otherwise great company be unwilling to improve upon their poor or outdated branding, causes us great pain. Be smart with your brand and let us know if you are ready to get started!
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