LOGO DESIGN IS A PROCESS
At River City, we design logos that are centered around a brand message and brand identity which leads to consistency, credibility and ultimately – more business. We begin with extensive research on your industry, your competitors and your customers. We take a look at what’s working, what isn’t, what’s trending and what’s not prior to a group creative brainstorm to start generating concepts/ideas. We then reconvene to refine those ideas into a solid list of directions in order to begin sketching out concepts. Those sketches will typically go through a number of rounds of revisions prior to being sent to the client for feedback. All of this is completed before any of the actual digital design even begins. Many business owners believe their logo is already the best it can be. Do you?
Your brand identity and logo design are your first impression. Your logo is your company’s face to the world. It’s the first thing someone sees when they visit your website or your social media page and it’s the only thing they will likely remember about your product. Having a unique logo design is one of the most impactful ways to get people to remember your company. It should work well on your website, on your business cards as well as any branded marketing or promotional materials. It should be accompanied by a unique set of brand standards that gives employees and vendors instructions on usage, fonts and the exact build information of each of your brand colors so that your company’s brand appears consistent anywhere and everywhere it is seen. It should also give those who see it a feeling for what your company does at just a glance while giving people a sense of trust in your company.
Does your logo do any of those things? Let us know when you are ready to get started!
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