River City Consulting (RCC) is committed to giving back with true impact, challenging the next generation.

At River City Consulting we are passionate about giving back to our community.  We help hundreds of RVA businesses achieve success by providing professional agency advertising, but we also take time to teach young people how it is done.

“Battle of the Ads” is aimed at educating the next generation of creative geniuses for the advertising world.  Our goal is to provide students interested in marketing and advertising a real-world experience to better prepare them for higher education and a possible career in advertising.

 
Students participating in our competition finish with valuable portfolio work and a better understanding of the real advertising world.  They also learn about their community in the process.  Partnering with local public high schools, students form into small “agencies” and take on roles of project manager, media planner, copywriter, creative director, graphic designer, and social media manager.  They then have several weeks to create a campaign for River City Consulting.  The students are given free creative control to make the best ad possible aimed at reaching the target audience.  The Grand Prize Winner’s commercial airs on CBS 6, kicking off River City Consulting’s Branding TV Campaign for that year.

Check out the first time we did this….

WTVR CBS 6 Virginia This Morning – River City Consulting  

Does your school want to battle? Contact us below to be a part of River City Consulting’s Battle of the Ads 2020/21. 

          

2020/2021 guidelines will be finalized and posted by August 15, 2020.

Each school splits marketing students into groups of no more than 6

Each group assigns agency roles:  creative director, project manager, media planner, copy writer, PR/social media manager

Groups have 4-6 weeks to create an advertising campaign for River City Consulting

Groups can use whatever means possible to create campaigns:  smart-phones, video editing apps, Canva.com, Prezi.com, etc

Groups present campaigns to River City Consulting and a panel of local advertising professionals

Finalists will be featured on multiple River City Consulting social media platforms

Finalists promote each campaign commercial, then public voting determines the  grand prize winner

Additional categories are awarded

River City Consulting (RCC) is committed to giving back to our incredible community while also making a true impact.

This year, we will be hosting the second annual “Battle of the Ads” with 3 local public schools. Our goal is to provide students interested in marketing and advertising a real-world experience to better prepare them for college or a career in advertising.

Not only will each group member finish the competition with valuable portfolio work, exposure in the community and a better understanding of the advertising world, the grand prize winner’s commercial will air on CBS 6, kicking off River City Consulting’s 2020 Branding TV Campaign.

We couldn’t be more excited to get going!



Each school splits marketing students into groups of no more than 5



Each group should have a creative director, project manager, media planner, copy writer, & PR/social media manager



Groups have 4 weeks to create 1 print ad, 1 social ad, 1 TV commercial & a media plan using a $20,000 budget



Groups can use whatever means possible to create campaigns: smart-phones, video editing apps, Canva.com, Prezi.com, etc



Groups will present campaigns to RCC and a panel of local advertising professionals



3 groups will be chosen as finalists and will be featured on multiple RCC social media platforms



Finalists promote each campaign and the group with the most overall likes & shares wins the grand prize

(Additional efforts will also be awarded)

River City Consulting icon

River City Consulting Headquarters

804 447 5757

9701 Gayton Road, Suite 10
Henrico, VA 23238

Contact us today if your school is interested:

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Contact us today if your school is interested:

  • This field is for validation purposes and should be left unchanged.
River City Consulting icon

River City Consulting Headquarters

804 447 5757

9701 Gayton Road, Suite 10
Henrico, VA 23238

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