QR codes are popping up everywhere.  According to a study by Statista conducted in 2021, 33% of businesses worldwide reported using QR codes in their marketing efforts. That number is expected to increase dramatically over the next year (Statista,  2021). QR codes became popular as a contactless solution yet still providing information during a worldwide pandemic. Asia has one of the highest usage rates when it comes to QR codes as they are more widely adopted for payment and marketing purposes. QR codes can be very effective in your marketing campaign and will continue to grow as more consumers become familiar with them and the benefits of targeted information. 

1. What is a QR code?

A QR code is a type of barcode that can be read using a smartphone or other device. QR stands for “Quick Response”. QR codes were originally designed for use in manufacturing and logistics to track parts and products. However, QR codes have become popular in marketing and advertising as a way to engage with customers and learn more about their needs and interests.

QR codes can be used to link to websites, social media profiles, or to provide information such as a product’s price or an event’s date and time. QR codes can also be used to enter contests, sign up for newsletters, or make a purchase.

2. What are some benefits of using QR codes in marketing campaigns?

There are many benefits of using QR codes in marketing campaigns. Perhaps the most obvious benefit is that QR codes can be used to track data. This data can be used to determine how effective the campaign is, and how well it is reaching its target audience.

Another benefit of using QR codes is that they are a highly visible form of marketing. They can be placed on billboards, buses, and other high-traffic areas, which means that more people are likely to see them. This increased visibility can lead to more people scanning the codes and thus, more people being exposed to the campaign.

 QR codes also have the potential to make campaigns more interactive. For example, codes can be placed on products so that when people scan them, they are taken to a website where they can learn more about the product. This is a great way to increase customer engagement and interest.

Finally, QR codes offer a lot of flexibility when it comes to design. They can be used to create QR code games, competitions, and other fun activities that will get people interacting with the campaign. This can make the campaign more memorable and more likely to stick in people's minds.

3. How can businesses make sure their QR code marketing campaigns are successful?

There are a few key things businesses need to do to make sure their QR code marketing campaigns are successful. First, they need to make sure their codes are visible and easy to scan. This means placing them in high-traffic areas where potential customers are likely to see them. They also need to make sure the codes are big enough to be easily scanned, and that they’re not placed too close to other objects that could interfere with scanning.

Second, businesses need to make sure their codes lead to landing pages that are mobile-friendly and optimized for conversion. This means that the pages should load quickly and be easy to navigate on a smaller screen. They should also include a strong call to action and clear next steps for the customer.

Finally, businesses need to track and measure their QR code campaigns to see what’s working and what’s not. This means setting up goals and tracking codes to see how many people are scanning and what they’re doing after they scan. By tracking and measuring their campaigns, businesses can make adjustments to improve their results.

By following these tips, businesses can make sure their QR code marketing campaigns are successful. Contact River City Consulting today to plan your next product launch, event, or promotion.