Businesses are catching on to the value of video marketing and its importance on their websites. The use of videos for advertising, above other forms of media, is increasing. Videos engage the consumer, boost search engine optimization (SEO), and increases return on investment (ROI). 

Nothing turns off a site visitor like pages and pages of static text. After all, visitors are in the fast lane and too much reading slows them down. They want quick, easy, useful information, and most adults learn best when they combine reading with seeing and hearing. It’s no surprise YouTube is the second largest search engine in the world, behind Google, with 1 billion unique users every month and 6 billion hours of video watched every month. 

More and more of the population accesses the internet from a mobile device, so it’s also important to know that videos appeal to these mobile users. Smartphone viewers are 1.4 times more likely to watch videos than TV or desktop viewers. So paying attention to mobile users pays off.

Demonstrating a product, telling a story, or sharing expertise are all ways to incorporate video marketing. They can be either educational or entertaining; either way, they can increase brand trust, since the viewer feels informed and connected to your company. Metro Systems, for example, uses video to share their company’s personality and environment; and Third Marble Marketing offers useful, shareable video tutorials on their business site.


Many people are unaware that the longer a viewer stays on a site, the higher the site’s SEO will be. Google now includes videos in search results. This increases the chance of being found through key words on the vast universe of the internet. Dreamgrow, a social media agency, released a statistic stating that a website is 53 times more likely to show up first on Google if it has an embedded video. Videos also encourage social media shares, providing free publicity for your company.

So, video is important, but does it really work? Are the results worth the time and money? The quick answer is a confident yes. The return on investment, or ROI, has proven to be high when it comes to video marketing. Wochit’s Video Insider states, “52% of marketing professionals saying that video has the best ROI of all content types”. Studies show that visitors are 85% more likely to buy a product if they see an explainer video first. Our friends at Commonwealth Curb Appeal showcase their products, outdoor patios and fireplaces, through video on their website, giving viewers a clear vision of what their backyards could look like. 

There’s no need to spend tens of thousands of dollars on video production if your budget can’t afford it. River City Consulting grows businesses within their budget. Contact us to help you increase profits by using video marketing. 


For 18 years, River City Consulting has been helping companies make money.  As a professional advertising and branding agency, we help businesses determine realistic advertising budgets that produce results. Call our office at 804-447-5757 for an appointment to talk about your business’s social media.

Your success is our business.