What is it?
1.Logo Design & Brand Identity
One of the first steps in developing a great location brand is creating a logo. It's how people identify and easily recognize the brand, such as I ♥ NY, Virginia is for Lovers, and the RVA logos. Logos are used almost every time a piece of branding material is developed.
2. Website Design & Management
Once the logo design is complete, destination brands need a professional, well-designed website. Most potential residents will find the location online first, so the brand’s digital presence needs to be on point. The website should be informative, easy to navigate, and showcase the best elements of the location.
3.Plat Design Painting & Entry Signage Design
Inspire your prospective home buyers with visually stunning plat design that allow them to see the surrounding areas, general plot locations and other useful location information. Another important part of place branding is entry way signage. As potential residents pass by or come to visit the area, an entry sign is often the first impression made. It should fit well with the place’s brand and reflect the “mood” of the brand, whether this is modern, rustic, elegant, etc.
4.Welcome Packages & Printed Marketing Materials
Once a potential resident finally comes to tour an area, it is important to provide a welcome package. This package might contain information on property amenities, pricing, floor plans, contact information, neighborhood perks, etc. Many times, this piece of branding is overlooked but, even in a digital world, it adds immense value to the buyer or renter’s experience if they leave with a beautifully designed, information packet in hand.
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